Today in Milan, Alessandro Michele presented 119 outfits at the Gucci Fall 2017 combined men’s and women’s runway show. That’s a lot of… breathtaking, eclectic, and utterly captivating fashion. This single show, a microcosm of Michele’s larger impact, solidified his position not just as the head designer of Gucci in 2017, but as a pivotal figure in reshaping the luxury landscape. To understand the significance of Michele’s contribution, however, requires a journey through the history of Gucci's creative direction, exploring the lineage that led to his appointment and the revolutionary changes he brought about.
All Creative Directors of Gucci: A Legacy of Style and Innovation
Before delving into Alessandro Michele's specific contributions, it's crucial to acknowledge the rich tapestry of creative directors who shaped Gucci's identity over the decades. The house's history is a fascinating narrative of evolution and reinvention, marked by distinct stylistic periods and the visionary individuals who spearheaded them. Understanding this lineage provides crucial context for appreciating Michele's unique position and impact.
* Guccio Gucci (1921-1953): The founder himself, Guccio Gucci, laid the groundwork for the brand’s enduring legacy. His initial designs were rooted in practicality and quality craftsmanship, drawing inspiration from equestrian themes and the refined elegance of the Italian aristocracy. The iconic Gucci horsebit loafer, for instance, is a direct testament to this early aesthetic.
* Aldo Gucci (1953-1986): Guccio's son, Aldo, expanded the brand internationally, establishing Gucci's global presence and solidifying its position as a symbol of luxury. This period saw the introduction of several iconic motifs, further cementing the brand's visual identity.
* Dawn Mello (1984-1994): Mello, the first female creative director, marked a turning point. She brought a fresh perspective, streamlining the brand's aesthetic and introducing a more modern, minimalist approach. Her designs were characterized by a sense of understated elegance, a departure from some of the more flamboyant styles of the past.
* Tom Ford (1994-2004): Ford's tenure is arguably the most widely recognized and impactful. His overtly sensual and provocative designs, characterized by sharp tailoring, plunging necklines, and a distinct sex appeal, revitalized the brand and catapulted it to new heights of popularity. This era cemented Gucci's position as a powerhouse of contemporary luxury.
* Frida Giannini (2005-2014): Giannini, having worked her way up through the ranks, continued to build upon Ford's success. Her designs were more restrained than Ford's, emphasizing classic silhouettes and refined details, while still maintaining a contemporary edge. However, by the time she departed, the brand seemed to be losing some of its innovative spark.
* Alessandro Michele (2015-Present): And then came Alessandro Michele, a relative unknown who would irrevocably change the course of Gucci's history.
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